About Us

Dear Reader,

BASE jumpers and neurologists, hip-hop artists and top chefs, classic planes and triathletes, visual artists and Formula One drivers: the world of Red Bull is shaped by creativity and adventure, by courage and a lust for life, and is populated with an inimitable group of heroes. The mission of this magazine, the first English-language issue of which you hold in your hands, is to feature stories about this world and its inhabitants, their ideas and their projects.

The idea for The Red Bulletin was conceived at 2.30 in the morning in a mountain hut in the Austrian Alps near Salzburg. It attempts to convey that spark of excitement that rushes through the unique people who manage to transform their crazy ideas into reality, thanks to the energy in their bodies and minds.

Viewed another way, this magazine is part of our logical development to become a content provider, thus enabling us to find a way to really tell the world about the incredible stories we create. These stories must be told by the best writers and best photographers, explored in real depth, with our obsessive attention to detail, but all with a wink of the eye.

There is no shortage of stories for us to draw from. Felix Baumgartner would have never skydived across the Channel without “wiiings”. Sebastian Vettel would never have made it to Formula One without Red Bull’s youth training programme. Freestyle motocross wouldn’t have gained worldwide recognition without the Red Bull X-Fighters. I remember the first reactions to our idea of creating a race for the best pilots in the world – no one could foresee that, a few years down the line, the Red Bull Air Race World Championships would attract millions of fans across the globe.

The Red Bulletin considers itself to be a global monthly publication, adapted to reflect different local cultures. The magazine first appeared in Austria, Red Bull’s home, at the end of 2007. The positive reaction to the concept left us with no other option but to expand internationally. The UK was our second country and more will follow.

The Red Bulletin is published on the first Tuesday of each month, and is distributed with exclusive partners around the world, newspapers that share our vision. See our Partners page for the full list.

Welcome to the world of Red Bull.

Fondly,

Dietrich Mateschitz

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